Tag: sponsorship
-
NASCAR’s success should inspire F1, says branding expert
Formula One risks being caught up by its rivals in the multi-million pound sports marketing battle – and could learn a thing or two from the commercial success of NASCAR, according to one expert working in the field.
Tagged as: branding, driver management, Ferrari, Formula One, NASCAR, Shell Motorsport, sponsorship, Stuart Humm
-
Q&A with Stuart Humm
Stuart Humm, who has responsibility for overseeing the commercial aspects of Shell’s technical partnership with Ferrari, talks to Brits on Pole in depth about branding, sponsorship and driver management.
Tagged as: branding, driver management, Ferrari, Formula One, Shell Motorsport, sponsorship, Stuart Humm
-
F1: Ecclestone’s £14.5 million ensures Williams will start season
The spectre of just 16 cars lining up on the Melbourne grid at the start of the 2009 season has been averted – thanks to a £14.5 million payment made by Bernie Ecclestone to the Williams F1 team.
-
F1: costs of sport are accelerating as focus changes
The costs of hosting a F1 grand prix race have grown from $11.3 million to $19.3 million in the last five years, according to an annual data report which checks out the health of the sport’s finances.