Tag: Ferrari
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NASCAR’s success should inspire F1, says branding expert
Formula One risks being caught up by its rivals in the multi-million pound sports marketing battle – and could learn a thing or two from the commercial success of NASCAR, according to one expert working in the field.
Tagged as: branding, driver management, Ferrari, Formula One, NASCAR, Shell Motorsport, sponsorship, Stuart Humm
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Q&A with Stuart Humm
Stuart Humm, who has responsibility for overseeing the commercial aspects of Shell’s technical partnership with Ferrari, talks to Brits on Pole in depth about branding, sponsorship and driver management.
Tagged as: branding, driver management, Ferrari, Formula One, Shell Motorsport, sponsorship, Stuart Humm
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Dare you venture Over the White Line?
A few things have changed with our Over the White Line feature since we started sending it out in newsletter form – and we thought you might like to know about them.
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Silverstone, the morning after the night before
It was quiet in the Ferrari garage – first practice was over, second was some way off, and team members were buried deep in their motorhome offices and meeting rooms, planning who-knows-what technical wizardry. For a team supposedly engaged in tearing Formula One asunder, there was very little evidence of turmoil.
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F1: iSport boss Jackson sheds no tears for Ferrari
iSport’s team principal Paul Jackson has come up with the best imaginable response to being ridiculed by Ferrari for not being worthy of a Formula One grid slot next year.