Tag: branding
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NASCAR’s success should inspire F1, says branding expert
Formula One risks being caught up by its rivals in the multi-million pound sports marketing battle – and could learn a thing or two from the commercial success of NASCAR, according to one expert working in the field.
Tagged as: branding, driver management, Ferrari, Formula One, NASCAR, Shell Motorsport, sponsorship, Stuart Humm
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Q&A with Stuart Humm
Stuart Humm, who has responsibility for overseeing the commercial aspects of Shell’s technical partnership with Ferrari, talks to Brits on Pole in depth about branding, sponsorship and driver management.
Tagged as: branding, driver management, Ferrari, Formula One, Shell Motorsport, sponsorship, Stuart Humm