Category: Opinion
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Q&A with Stuart Humm
Stuart Humm, who has responsibility for overseeing the commercial aspects of Shell’s technical partnership with Ferrari, talks to Brits on Pole in depth about branding, sponsorship and driver management.
Tagged as: branding, driver management, Ferrari, Formula One, Shell Motorsport, sponsorship, Stuart Humm
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Why Ecclestone has harmed F1 more than he may realise – and why Vatanen may only make it worse
With the fuss finally calming down after Bernie Ecclestone’s ill-considered remarks to The Times, in which he said that dictators like Hitler at least got things done, you might be feeling grateful that the whole sorry episode is out of the way. Unfortunately we may not be able to forget it yet.
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Martin Whitmarsh promises FOTA will listen to you in future
Formula One’s team bosses have opened up a whole new front in their war with Max Mosley and Bernie Ecclestone – by using social media and viral video to get their point across direct to fans.
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Top Gear: Peppercorn, Jaguar, Black Shadow… and the man they call The Stig
So… it’s a tough call, taking a series into its 13th season. And we’re asking the question we always ask at this point in the run. Is the format still fresh? Can the guys still cut it? Is it still, basically, as silly, as laugh-out-loud funny and as occasionally poignant as we’ve come to expect?
Tagged as: Ferrari marques, James May, Jeremy Clarkson, Michael Schumacher, Richard Hammond, Top Gear
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Opinion: Bernie’s British Grand Prix climbdown is a trap
F1 rights holder Bernie Ecclestone went on live television from the British Grand Prix paddock on Saturday and said the words that a nation’s motorsport fans desperately wanted to hear: there will be a race in 2010, and it could be at Silverstone. So what was the catch?
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F1: Our manifesto for the British Grand Prix
It’s the British Grand Prix. Brits on Pole’s biggest weekend of the year. A chance for Lewis and Jense to race in front of their home crowds – and, very likely, for the latter to take another decisive step towards securing a fairytale drivers’ title. So why can’t we get more excited?
Tagged as: Bernie Ecclestone, BRDC, British Grand Prix, Donington Park, Formula One, Silverstone, Simon Gillett
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Opinion: Now Ecclestone threatens no British GP in 2010
It looks like the fears of everyone who believes this year’s British Grand Prix at Silverstone could be the last for a while are a step closer to being realised.
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Opinion: why there’s more to racing than marble and gold taps
Anyone watching qualifying for the Bahrain Grand Prix was advised to do so on an empty stomach – or risk extreme nausea from all the hype about the facilities and the hero-worship of the region’s money.
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F1: New Scientist asks if KERS is safe
An article recently published in the respected New Scientist magazine asks if the KERS power boost system used by F1 teams for the first time this year is safe.
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Opinion: Why we need to accept Hamilton’s apology and move on
Now Lewis Hamilton has apologised for his behaviour in Australia he should be allowed to get on with what he’s good at – it’s not in our interests as fans to keep bashing him. And here’s why.