Author: LJ Hutchins
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User guide to the European Grand Prix
Following the racing this weekend? Here’s all you need to know.
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Mark Grain: the view from the McLaren garage
The chance to see what goes on behind the scenes at a Grand Prix is something that every single Formula One fan would love and precious few actually get. But McLaren have made the whole process that little bit more transparent.
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Mansell & Son opens for business at Silverstone
Veteran British Formula One champion Nigel Mansell is making a return to top-flight racing with the announcement that he will be entering September’s 1000km of Silverstone sportscar event.
Tagged as: 1000km of Silverstone, Ginetta, Greg Mansell, Lawrence Tomlinson, Leo Mansell, LMS, Nigel Mansell
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Hamilton to appear at Brands Hatch DTM round for second year
Want to see Lewis Hamilton in action? Then your best bet may well be to get yourself along to Brands Hatch in September.
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NASCAR’s success should inspire F1, says branding expert
Formula One risks being caught up by its rivals in the multi-million pound sports marketing battle – and could learn a thing or two from the commercial success of NASCAR, according to one expert working in the field.
Tagged as: branding, driver management, Ferrari, Formula One, NASCAR, Shell Motorsport, sponsorship, Stuart Humm
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Q&A with Stuart Humm
Stuart Humm, who has responsibility for overseeing the commercial aspects of Shell’s technical partnership with Ferrari, talks to Brits on Pole in depth about branding, sponsorship and driver management.
Tagged as: branding, driver management, Ferrari, Formula One, Shell Motorsport, sponsorship, Stuart Humm
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Paul Drayson: “I’m determined to go back, having done the 22hrs of Le Mans”
Most motorsport fans dream of going racing. But Paul Drayson, UK government minister, member of the House of Lords, father-of-five and pharmaceuticals multi-millionaire, has worked for the last six years to make that dream a reality. He spoke to Brits on Pole about his first Le Mans.
Tagged as: 24hrs of Le Mans, ALMS, Aston Martin, Aston Martin marques, biofuels, Drayson Racing, Jonny Cocker, Lord Drayson